How to Optimize Your Content with Long Tail Keywords
When it comes to your content, are you using long-tail keywords? If not, you could be missing out on a ton of traffic!
Long-tail keywords are simply phrases (often 3+ words long) that are very specific to what you are selling or writing about. For example, instead of using the keyword “shoes”, you might use something like “women’s size 7 black leather pumps”.
Not only are long-tail keywords more likely to convert visitors into customers, but they also tend to be less competitive in search engine rankings.
That means that it can be easier for your content to rank high in search results if you focus on long-tail keywords.
Why Long Tail Keywords Matter
Let's face it, as much as we all wish we could rank #1 for primary keywords, it's just not realistic. There are only 10 spots on the first page of Google and competition is fierce. That's why focusing on long tail keywords is so important.
Long tail keyword phrases are three or more words that are specific to what you're offering.
They usually have low search volume but they're much easier to rank for than primary keywords. And ranking for long tail keywords can lead to ranking for primary keywords! Here's how…
How to Optimize Your Content Using Long Tail Keywords
Once you've identified the long-tail keywords you want to target, it's time to start optimizing your content. Here are some tips:
Do your research
The first step is to find out which long-tail keywords are relevant to your business or website. You can use a tool like Google Keyword Planner to research keywords that are related to your niche.
Make a list of the keywords that you think would be most beneficial for you to target. Once you have your list, it’s time to start incorporating those keywords into your content.
Include them in your title –
This is a great way to let both Google and your readers know what your post is about. And if you include a number in your title (e.g., “5 Ways to Optimize Your Content”), even better! That tells Google that your post is helpful and informative.
Use them throughout your post –
In addition to including your target long tail keyword in your title, be sure to use it throughout your post in the body copy, headers, and meta descriptions.
But beware of over-optimizing! keyword stuffing will do no good, so use long tail keywords sparingly and only where they make sense.
Once you know which keywords you want to target, it’s important to use them throughout your content. That means using them in the title, in the body of the text, and even in the meta data.
The more times you can include a keyword without making your content sound unnatural, the better.
Make sure they're relevant –
Relevancy is key when it comes to SEO. So, in addition to using the right keywords, be sure that the rest of your post is relevant to what you're targeting. Otherwise, you could get penalized by Google.
Don't forget about LSI keywords –
In addition to long tail keywords, don't forget about latent semantic indexing (LSI) keywords. These are related words and phrases that help Google understand the context of your content. So, in addition to using long-tail keywords throughout your post, be sure to sprinkle in some LSI keywords as well.
Conclusion:
Use Long-Tail Keywords for Better SEO.
If you're not already using long tail keywords in your content marketing strategy, now is the time to start!
Long tail keyword phrases may have low search volume but they're much easier to rank for than primary keywords—and ranking for long tail keywords can lead to ranking for primary keywords!
Just be sure that when you're optimizing your content with long tail keywords, you're also being relevant and helpful—that's what ultimately matters most!
