LSI Keywords: 7 Ways to Use LSI Keywords to Increase SEO Traffic

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Do you agree with me: Gone are the days when all Marketers and SEOers had to obsess over how to get the best ranking for a Keyword. Nowadays, the key to great content is context. In other words: More than 15% of daily Google searches are new terms that users have never searched for before. At the same time, with trillions of searches each year, a lot of new queries have arisen.

This is also the reason why LSI Keywords become an important part of Google ranking factors. From an SEO perspective, LSI Keywords will help bring very positive results. By using them in content. You will enhance your context and improve your search visibility.

But? Did you know:

What is LSI Keywords?
What does LSI really mean in SEO?
How to use and exploit LSI Keywords to achieve the desired effect?

You haven't found the real answer yet, have you? This is why this content was born. In this article, I will provide everything you need to know about LSI Keywords for you to improve your SEO. Drive more relevant traffic to your website and attract more customers.

You're ready, let's get started!

What is LSI Keywords?

LSI Keywords are single or multiple keywords that are contextually related to the main topic of the content.

What is the concept of LSI Keywords?

For example, when you write an introduction about Apple. The word “apple” here can be understood as “apple” or the Apple brand.

Google identifies the apple you are referring to through synonyms or semantically similar terms. For example, if you are writing about the Apple brand. Then your article will of course have words like “company”, “iPhone”, or “Apple stock”. On the other hand, if you are writing about apples, your blog post will have words like “fruit”, “apple tree”, etc.

Google can identify words related to the context to determine the content of your article.

Benefits of LSI Keyword in SEO

Content containing LSI keywords will achieve the following benefits in terms of SEO as well as user experience:

Ranked High on Search Engines

The main purpose of search engines is: To provide relevant and valuable content to users. LSI keywords make your content more relevant and highly valuable.

As a result, your website's search engine rankings will be high. Whenever users type search for semantically related words to your target Keyword.

Increase the credibility of the content

The more relevant the content and contains more new information, the more it attracts readers to access and share. As a result, your website will be more trustworthy than the rest.

Improve the time spent on the Web

When users find content useful, they will spend more time on your website. They may even click on other links on your site.

Thanks to the use of LSI keywords. The voice on the website will become more natural and attractive. At the same time, keep customers to stay on the website longer.

Reduce bounce rate

Content containing LSI keywords always reaches the right audience. As a result, engagement will be better and bounce rate will also decrease.

All of the above benefits are stepping stones to help improve user experience as well as maximize SEO support.

4 Ways to find the simplest, most popular LSI keywords

Honestly, if you try searching for the question “How to find LSI keywords?” You will surely see millions of different results. But below is a list of the most common and easy-to-implement methods.

1. Through Google's Search Engine

One of the easiest methods to find LSI keywords is through Search Engine. You can enter a specific term in Google Search to find related LSI keywords and search terms.

For example, when entering the search term “Website”, you will see the following LSI keywords:

LSI keywords are obtained after entering website keywords
Use the Google Autocomplete (Google Suggest) function
When you enter a specific Keyword, Google will give you suggested keywords/keyphrases. This is the Google Autocomplete function. Google Autocomplete (autocomplete) is also known as Google Suggest (suggestion).

This is also a fairly common and effective way to find LSI keywords. For example, when you enter the search keyword “sunscreen”. And Google will suggest suggestions in the drop-down table as follows:

Suggestions suggested by Google after typing the word sunscreen
This way, you can enter Keyword in the search box. Then consider the suggestions that Google makes. This is also a way for you to collect keyword phrases.

You can even include them in your content. Or you can also create new content for valuable keyword extensions.

Use related function

Like the example above about “sunscreen”. If you scroll down At the bottom of the Google search results page, you'll see the following:

Related searches

You can refer to these Keyword phrases and maybe have some ideas to find LSI keywords for your article.

Information in the search results page

After entering search keywords, pay attention to the results. Maybe you will find suggestions about LSI keywords. For example, when I enter the search “sunscreen”, the results are as follows.

First 3 pages in search results

With only the first 3 results, I was able to get about 9 words related to my main Keyword.

Google Image Tags

Take a look at the example below to see how to find what LSI keywords are using Google Image tags.

When you enter the search “non-stick pan” and choose to view Images, Google will display the following results:

Search results for images of non-stick pans
From this search result, you can find many LSI keywords. Such as “aluminum pan”, diamond”, “stainless steel”,….

2. Google Keyword Planner

Another method to find LSI keywords is to use Google Keyword Planner. First of all, you have to sign in to your Google AdWords account and use Keyword Planner.

LSI keywords related to website keywords
After signing in to Google AdWords, select the “Find Keywords” option. Click the “Search for new Keywords using a phrase, website, or category” option.

I entered the phrase “website”, then clicked the “Get Ideas” button and got the same result as above.

3. Tool keyword LSI

Here are 2 ways to use the LSI Keyword Tool to find LSI keywords:

Using the LSI Graph Tool
Every day, the LSI Graph tool allows you to search for LSI Keywords for 20 search terms. Simply enter your search term (I typed “website again”) and click the “Generate” button. The result will be as shown below:

Using the LSI Graph tool

Using Tool and Ubersuggest
If you have not tried using and Ubersuggest to find LSI Keywords, you are missing out. Because with just a few simple steps, you have received a lot of benefits in terms of related keywords as well as useful topics. and Ubersuggest tools

4. SEO Tools

SEO tools are also the choice of quite a few people in finding LSI keywords.

Use Ahrefs' Keywords Explorer function
As the example below, when I try to enter the name of the former US president “trump” in Ahrefs and get the following results:

Use Ahrefs' Keywords Explorer
Likewise, you can also use Ahrefs' Keywords Explorer function to get lots of LSI keyword ideas through related words/phrases.

SEMrush SEO Tool

Perhaps, SEMrush is the most commonly used SEO tool today. Because it offers many features to help you optimize your content. It has a special feature called “SEO Content Template”.

This feature gives suggestions on what LSI keywords are, and related to your target keywords.

7 Ways to Use LSI Keywords to Optimize Content to Increase SEO Traffic

After finding the LSI keywords. Your next step is to use them wisely. As a result, your website will be optimized for content and increase traffic. So how should they be used?

1. Use LSI Keywords in Title Tags

Usually, LSI keywords are “long tail” versions of the main keyword. For example, if your main keyword is “SEO tips”, then surely one of the LSI keywords will be “SEO tips and tricks”.

In this case, you should use LSI keywords in the title. This allows you to add both “SEO tips” and “SEO tips and tricks” to the title.

2. Add LSI Keyword in Meta Descriptions

Use LSI keywords in Meta Descriptions to attract people who are searching. However, you should not try to stuff too many keywords, which will affect the readability of the Meta tag. And Google doesn't appreciate doing this either.

3. Put LSI Keywords in Image Alt Tags

All images in your content should have alt tags. You should add some LSI keywords to the alt tag. Similar to the above, you should only add LSI keywords in moderation, not too much stuffing.

In addition, the illustrations you include in your content should be relevant to your LSI keywords.

4. Use Main Keywords and Semantic Keywords in Content

LSI keywords cannot replace the main keywords because they act as helpers, supporting the main keywords.
Using keywords is very important. If you accidentally omit the main keywords, the website ranking will be affected.
The main keyword plays the role of linking the semantic keywords
Do not add more than two LSI keywords at the same time to one main Keyword to avoid overstuffing
This strategy helps you avoid Google penalties for stuffing too many keywords. Also help your website recover quickly after being penalized by Google
This method improves search rankings without overusing Keyword
You should add some LSI keywords in the subheadings of the article (H1, H2, H3 tags). Google pays special attention to the titles of articles. In addition, LSI keywords also make it possible for you to divide your content into smaller categories.

However, you should also filter the list of LSI keywords because there are some keywords that are not related to the current article content. You can take advantage of them in the next articles.

6. Use closely related LSI Keywords in Anchor Texts

Optimizing the Anchor Text for a Keyword can affect your SEO.

For example, articles on other websites always use the keyword “web design company” to link back to your website. This affects the ranking of other related keywords.

To get the best SEO value. You should use LSI keywords, such as “web development company” or “web design service” in your anchor texts.

7. Focus on context and readability

Some Bloggers make a pretty serious mistake, adding random LSI keywords. LSI keywords help content become quality and rank better. However, adding them indiscriminately like that will not bring any benefit.

Using relevant keywords too many times will reduce the readability of the article. Please check back carefully after you have optimized the article using LSI keywords.

If any sentence is too much or unnatural, delete it. If necessary, replace it with a new sentence or paragraph.

Checklist the position in the content you need to use LSI Keywords
Here are some general places to implement related words in your content to enhance your SEO strategy:

Checklist for the position of LSI Keyword

Search engines use LSI to evaluate the quality of the content on a page. To do this, the tools check which words should appear with a certain search term or keyword.

LSI is designed to help searchers find more things related to the keywords they are looking for. For example, if you wanted to order vegetarian hot pot for dinner, you would search for the phrase: “Nearest place that sells delicious vegetarian hot pot”

In this case, “vegetarian hot pot” is the main topic and Google will appreciate websites that have words like: “vegetarian hot pot with mushrooms”, “frugal hot pot”, “mixed vegetarian hot pot”…

Because these keywords are often used in pages that rank high as well as receive a lot of user searches.

Google has confirmed that using more LSI keywords will often help your page rank better. Users tend to search for any topic in different ways.

But if your page has more LSI keywords. It will give Google a lot of context and information as well as match the search terms entered by the user.


Hopefully, through this article, you can know what LSI keywords are and the benefits they bring. Please refer and apply properly to improve user experience and SEO for your website from today.

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