Why Buzz Marketing is Good for SEO

Buzz marketing has become a household term in this day and age. How long has it been since you haven’t noticed that eye-catching cause-oriented banner ad in some blog? In fact, Internet marketers have tapped different social networks, depending on their audience demographics to activate buzz marketing. But apart from branding benefits, buzz marketing showers you with SEO advantages as well.

The Flow of Quality Traffic

You must keep aligned with the nature of your brand when you pick a campaign to buzz about. Notice how one feminine brand supports the online breast cancer campaign. With a well-chosen campaign, the visitors coming to your site will be those of the same demographics as your target customers. Remember, good SEO is not just about the traffic metric, but the quality of it.

Building Relevance and Visibility

Build relevance. And by that, I mean be where the right traffic is. Which social media sites do campaign sympathizers hang out? Also, actively promoting your cause in social networks and other viral sites adds up to your visibility in the SERPs. Imagine if an electric company can dominate the first page of the search results for the keyword “fight global warming”.

Links, Links, and More Links!

Buzz marketing among blogs, topical websites, etc., generate an increasing number of incoming links for you. And as everyone knows, the quantity and relevance of links propel search engine rankings. So make popular and distribute your cute campaign banner, or slogan-containing link.

Creating a New Search Demand

A traditional marketing technique is to create demand for your product when there is none. In buzz marketing, there’s a counterpart. When the campaign has made it in the popular charts, you can actually influence the demand curve for a new search trend relating to your product or brand. You can verify this effect once you see your Analytics stats telling you you’ve got visitors querying “malnutrition prevention”, and its other keyword variations if say, you’re in the food business.

Buzz marketing was once questioned because often its effect on conversion cannot be accurately measured. But when you take a careful look, it can actually be one of your most effective SEO techniques and drive consumer attention to your brand.