Just like search engine marketing does, reverse SEO protects the online reputation using a methodical approach. Step 1 is to identify the pages and sites that contain the negative comments about a company that are ranked on search engines under important keywords. These types of keywords could include the name of the company, employees or even products and services.
Step 2 of reverse SEO means it is time to analyze the ranking authority of the websites. This will help decide what tool are needed and how much effort is required to move the negative information off the first page of Google, Bing and Yahoo. A negative PR blitz that spreads around the social media industry, is much more difficult to stop or even slow down because it is not on a single domain that can be pushed down or even “hidden”.
The third step is to gather the necessary tools and execute your reverse SEO campaign. Such tools might include optimized press releases, a new network of competing sites and blogs, social media profiles, and a social bookmarking program. Reverse SEO may also include heavy content syndication to build high-quality links. A search engine marketing specialist will have these tools at their disposal.
Reverse SEO Begins Before Negative Press Emerges
When it comes down to it, the best to time combat negative content is before it happens. How do you do that? Any strong domain will make it hard for negative PR to make it to the top of the search engines. This is due to the way that the pages link. Any page will rank high on the search engines if there are enough backlinks pointing towards it. Once it is ranked, it will be hard to bypass. Might as well get to the top first under your own keywords before anyone else.
The problem with negative press is it can be picked up quicker than positive press. As publishers pick up the content and add it to their blogs, sites, fourms and social media sites, it fuels the backlink process and can really gain momentum of damaging press, pushing its way towards the top of the search engines. It can certainly become more difficult to address if this happens. By launching a reverse SEO campaign sooner than later, you can prevent the negative publicity from gaining exposure in the first place.
Reverse SEO Protects Online Reputations
In your online reputation management strategy, reverse SEO should play an important role. It really is very easy for angry customers, unhappy clients, competitors, upset employees, lazy bloggers or anyone else with a gripe against a company to tarnish the name. Most of the time its anonymous, which wont help if the legal route was an option. It makes the whole negative movement impossible to address in private.
Launch your reverse SEO campaign now – before trouble strikes and the damage begins to gain momentum in the search engines. In a year’s time, you’ll be glad you did.