What is the significance of keyword effectiveness index in search engine optimization ?

by SEO Noobs Staff on January 13, 2009

vijay a asked:

Is it right to select the keyword which has got high keyword effectiveness index for search engine optimization ?

{ 5 comments… read them below or add one }

Areek Says January 13, 2009 at 8:00 pm

I dont prefer that. That may show unwanted results

Bibhav January 14, 2009 at 2:57 pm

Keywords are the factor that can help you to get your site in the top ranking.

kpraveenkumars January 17, 2009 at 12:29 am

See.. you must always select keywords which are most sutiable for the particular content…. on the site

If your webpage is about Product 1 then most effective keyword to optimize is Product1

learn more about SEO, SEM & internet marketing on

529s.com January 20, 2009 at 7:54 am

It is important to know your keywords. If you have a product that you sell on your site, ask five friends what they might search for on google/yahoo to find it. Take those different keywords and optimize your page with them.
Also work on your meta tags. Here is an article on how they work:

memetrader January 22, 2009 at 11:22 pm

Keyword effectiveness index (KEI) relies on the assumption that the best keywords are those that have a lot of searches but not much competition.

The reason that it does not work is because it takes no account of the quality of the competition. For any given keyword there may well be only a few competitors but they could all be expertly optimized and have thousands of in-bound links.

KEI is not a good guide but unfortunately that does not stop a lot of people using it and believing that it works!

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