Banner Ad Blindness and Sneetches: A Case of Following the Flock
One of the first methods many bloggers approach to monetize their sites is selling space for banner ads. However, studies show visitors have become blind to banner advertisements. In “Banner Blindness: Old and New Findings” Jakob Nielsen reports:
The most prominent result from the new eye-tracking studies is not actually new. We simply confirmed for the [...]
April 21, 2008 10 Comments
