Generating millions of hits, SEO is one of the hottest topics in business today. However, one rarely asks the simple question, who came up with the idea of SEO? In this fast-paced society, great thinkers are often swept aside in the frenzy of personal gain and business capital. This is why you’ve probably never heard of Ardan Michael Blum, one of the founding idealists of the SEO concept, and one of its greatest resources.
It’s hard to imagine working with SEO in the late 1990s, but that’s when Blum began his search engine optimization consulting work. Since then, SEO has developed into one of the most profitable ventures in business marketing and online promotion. In an industry where cunning and questionable tactics abound, it’s refreshing to see such a key player so humble and willing to help others learn from his near decade of experience.
Blum claims his success is the result of providing natural search engine ranking comes from the use of various tools and explaining the difference between “subjective keywords” that the client sees as best and keywords that will actually get the best results. He also specializes in reputation management, helping companies bolster their public image and improve negative opinion.
On his popular YouTube channel, Blum offers numerous tutorials on SEO that are free to the public and a great resource for those just starting out in the business. It is here that Blum focuses on the long-term success that comes with his system.
A Swiss resident, Ardan Michael Blum, 38, has a BA in literature from Bennington College in Vermont and joined MENSA in 1992. In his SEO practice, Blum strives to maintain the values set by the Freemasons, a worldwide organization of five million that promotes ethical practices in both work and life. He is also the president of a senior citizen charity in Switzerland that he founded in 10 years ago.
