Are you buying clients?

If not, then what are you waiting for?

That’s the purpose of your “small business advertising” – to buy clients…

Then they pay out more than the cost to get them…

So it counts as an investment…

So, since we agree that’s true… How much do your clients cost?

And what have you gained on your investment, or ROI (Return on Investment)?

If you don’t know these answers, you’re in great company…

Many small business owners don’t know the answers to these questions using actual hard data…

And hey, they’re still in business…

Sounds like it’s not that important then right?

It depends on where you want your business to go…

The majority of small business owners earn less money than mid-level management in large businesses…

And many end up working a lot longer hours…

A few have risen into the 6-figure net income arena…

Even less have achieved true wealth…

Personally, I view the latter group as financial and business successes…

Even if you love what you do – why spend 80 hours working and only making 40 hours worth of pay?

Don’t most of us launch our businesses with the hopes of enriching our lives?

Well then maybe we should review how we’re spending our money on advertising…

Learn your costs for each customer, because if you know that they could double your profits… how much more would you pay out?

Well, that’s the name of the game in small biz advertising…

Give them a cookie now, get two back later…

Rinse and repeat… and repeat… and repeat…

Until it stops working… If an ad works, stay with it until it doesn’t anymore… All the while tracking and measuring the profit it brings in…

But I’m getting side-tracked now…

Back to the earlier questions…

Like your ROI on client acquisition costs.

There’s a couple things you need to track to measure your ROI…

First is your break even point…

Because if you don’t know this, you’ll have cash flow problems…

But if you learn where you break even, and within 7 days get that ROI of 1, then you can start to plan ahead…

Unless it takes you 7 weeks to reach to break even, then you need to plan accordingly…

You get it…

So, once you know your client-getting cost and your ROI at various points in time, let’s talk about how to improve your ROI…

There are only two way to improve the ROI on your marketing…

Lowering costs or increasing income… those are the two step towards growing your businesses profits…

To lower costs you could acquire customers cheaper by finding better deals on your advertising, or trying a different and cheaper way to advertise…

That’s one step towards improving your ROI… but one you should take lightly…

Because, eventually you’ll reach zero if you keep going down on costs…

But if you’re gaining 1,000% on every dollar spent, then your ROI must be great right?

Well what matters to us as small business owners, is what do I get to keep at the end of the day?

I say all that to tell you – don’t focus on ROI and forget about net profit…

By pursuing the second method for improving ROI, you’ll accomplish both objectives – a better ROI and more net profit…

Increasing income from every new customer…

There’s two ways:

# Increase the transaction size for each client
# Increase the frequency of client purchases

Raising prices, new or upgraded products, or cross-sells of loosely associated items with your original product purchase. Any of these can increase transaction size…

To increase the frequency of buys, you can throw in subscriptions or memberships with your business, make new products to pitch to your clients, or use other company’s products through a joint venture…

Implement just one of these ideas in the next month and you’ll immediately see an increase in profits…

Remember, success and failure for small business depends solely on the implementation of a good plan…

Many failing small businesses are run by business owners with brilliant ideas, who fail to implement them…

Don’t be that business owner…

Take what you are learning here and implement it – then share your success story with me so I can publish it on the blog…

As always, feel free to leave any comments or questions…

Here’s to always improving small business advertising!!!

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Want to learn how to lose all of your small business advertising money? Just keep spending your advertising dollars and don’t track how your customers are learning about you and your business. Don’t worry about how your costly advertising is affecting your customers and their money.

Most small business owners wouldn’t dream of throwing their small business advertising dollars into the trash, but that’s pretty much what they’re doing when they spend money on advertising and then don’t track-and measure-the results. Small businesses get with advertising executives that sell them advertising space, or time on television and radio, plus many other venues, and they hear about the numbers. The executives often throw out numbers about demographics, readership, listener-ship, viewers, and “hits” your advertising will be exposed to. How can advertisements that are being viewed by so many people be doubted, when all these numbers are being tracked?

But good advertising takes a bit more than just having your message viewed by customers. Your customers do need to view your advertisement multiple time first, before they’ll actually take action from it. Second, it is the action that is what really matters. Whether it’s grabbing the phone to call your business, or making a purchase on your website. Lastly, the actions taken by your customers have to be recorded based off of which advertisement or promotion was viewed.

Basically, the results from your customers based off your small business advertising is what matters. And since it’s so important, you should be tracking it as closely as you can. You should be tracking and measuring your return on every investment and advertising costs in every venue and promotion that you put out there. Doing this is the only surefire way to ensure that your money being put towards advertising is being well spent.

“How did you hear about us?” Has become a fairly popular question between business owners and customers, but a lot of businesses don’t even go that far.. For the companies that do, only a handful of them actually return to the data for analysis. In fact, the data isn’t even completely collected.

Before you spend another dollar on small business advertising, the best thing you-as a small business owner-can do is to learn about the techniques profitable businesses use to track the results of their small business advertising. Then learn how to calculate the return on your investment based on those results. Learn how, and why variations of advertising are effective for your business. Learn which clients are affected by your advertising among various demographic groups. Figure out your return based on every dollar your best advertisement is gaining your business.

Advertising executives that really know their job will teach business owners how to best way to compare their results from their small business advertising, and how profitable that it is. There’s many ways to easily accomplish this effectively. It can be very easy, and doesn’t take many outside influences to simply ask your customers questions.

It’s really very simple. If your don’t want to throw away every dollar that you’ve put towards your small business advertising, then learn the effectiveness of your small business advertising before throwing away more money. And then ask the next advertising executive who approaches you: “How can I track and measure the results of this advertising to prove that your advertising is as effective as you say it is?”

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The top ten listing on the search engine result pages is the most desired thing for any website.

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Let’s get down to business. When it comes to small business advertising, the number one sin most small businesses unknowingly commit is talking about themselves or their business in their advertising-instead of recognizing that with customers, it’s all about WIIFM (“What’s in it for me?”)-and they should be focusing exclusively on their customers. Many small business owners, and sometimes their advertising executives can’t tell the difference between the two.

The thing is, you’re not alone. You are not the only one who has been committing this “sin” in your small business advertising. So are you competitors. This is mostly why you wouldn’t be able to get the results you’re after if you copy your competition’s advertising.

But the good news is, if you can turn this around for your business, it will make your small business advertising infinitely more effective. And by changing the message you deliver and how you deliver it to your potential customers, you’ll be able to “steal” your competitor’s customers away! With subtle but effective differences made to your advertising, your competition wont even know why their customers are suddenly after you.

The key to successful small business advertising is telling the customers what’s in it for them. Tell them why they should turn towards your businesses product or service as opposed to any other business advertising. “We’re the best.” or “Cheapest” or the “fastest” is what many small business owners think answers this question, but usually they just seem self centered or like they’re bragging.

To be honest, they don’t want to hear it. They’re not interested in why you feel you’re business is so awesome. They want to know what’s in it for them if they do business with you.

So make a subtle change to your advertisement to where it explains the customer’s One very popular home supply store doesn’t advertise that they’re the cheapest. Instead, in order to answer the customer’s number one question, they could put “You save big money!” The person reading or listening to your advertisement recognize that your focus is on them. The customer knows that it’s just for them.

It’s very easy to make a few subtle changes to the words in your small business advertising. “We” and “I” and “our” – into – “you” and “your” Is what it’s all about. Speaking directly to your clients to where they easily understand that you’re offering them the things they want through what you’re selling. “Your dreams will become a reality with abc.” with “abc” being your product or service.

Examining your small business advertising messages, and changing them when needed takes some practice.. As these adjustments are made, you’ll begin to notice an growth in business. They may not be able to directly tell the difference, but you’ll know that it was because you focused on them, and not yourself.

SEO is overrated! At least, that’s what I used to think, until I saw with my own eyes how I sold some of my art because of search engine optimization . Here is one example of how SEO worked for me.

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Does SEO (Search Engine Optimization) REALLY Work to Help Artists …

In most cases, people do not associate web design and SEO together. Put a web designer in a room with an SEO specialist and it is unlikely the two will understand much about each other’s expert field. This is interesting to note because technically there should be a relation between the two, as both do cross over. Both web designers and SEO gurus work with computers and are trained in their area of expertise, yet for some reason the two just never want to mix. It is for this reason that there is a real buzz and excitement surrounding the latest XSitePro that’s on the market. Why? Well, it has a unique SEO analysis feature that means the web designer building the website can make sure everything is in place ‘SEO’ wise as he develops the site.

Now we’ll probably come up against some web designers that question why SEO is so important, so let’s look at this in a bit more detail. When a website is built, many people think that it stops there; it has its presence on the Internet and that’s it. If people questioned how the site might be found to start with, then SEO would come to the forefront more when a site is going through the development process. Get the site optimised properly and it will be found in the all-important search engines, which is where most people head to when they are looking for something. Get the website found and appreciated by optimising it for keywords. Make the most out of your site with good search engine rankings. That just gives you an overview about SEO. To summarise, SEO is what every website needs to succeed. That’s why when you build a website in XSitePro you can be sure you’re going to be at an advantage of those who don’t. This should then increase your search engine ranking.

If you’re thinking about buying some new design software, be sure to give XSitePro a go, because you’ll be glad you did. Now web designers can take into account the importance of SEO as they are building the site, and rest assured that the outcome is going to be a professionally built and optimised website.