Category — Search Engine Optimization

If a search engine finds content on your website is a rip-off of another page’s text, the consequences could undo years of diligent SEO work. You need to always keep duplicate content in mind, and you should take the following steps to ensure you aren’t guilty of this SEO sin.

Offer Unique Content on Each Page- [...]

Engaging content. Some would argue that this isn’t a worthy SEO technique – not the geeky-techie type of optimization tip. But come to think of it, if there is one natural way of receiving link love, and earning repeat traffic, it is nothing but engaging website content.
Here are some tips on how to create blog [...]

Working in the SEO industry, I’ve heard many stories about companies who tried jump on the SEO bandwagon but failed. Many of the owners of these companies are forever soured on the idea of SEO, and think it’s a load of garbage.
But why did they fail? From my experience, nearly every time I speak [...]

The first asset for attracting readers is the title of your blog post. A good title pays off with better click-through-rates, and of course, traffic. Reading Rand Fishkin’s post on running your blog post title on keyword research first before publishing, I’ve thought of additional ways for optimization. While it is a good idea to do keyword [...]

In the SEO world where competition continues to increase, it’s a boon when you know your top competitor’s formula for success. Of course there are no SEO secrets but content and links, but nothing is sweeter than finding out who links to your most powerful competitor!
You could be creating good content and building links for [...]

So you have an outstanding website, perfectly designed to your taste. You can’t be any happier when you finally see your business go online.
But that’s just the beginning of the story . . .
Online properties (websites in layman’s term) can be non-profitable entities if they cannot be found by search engines. To maximize your ROI, [...]

Most website owners want good visibility on the number one search engine in the US (and most countries around the globe), a.k.a. Google. However, everyone knows it is particularly difficult to rank in Google’s search results due to the level of competition.
Good thing research has shown hitting the top five is just as good as [...]

Recently, Romela de Leon made an excellent post explaining how to spot fraudulent SEO services. The post contains warning signs businesses should look for before hiring an SEO company. However, sometimes these warning signs aren’t there. Sometimes, your SEO agency seems to be on the level. They don’t make absurd promises, and they give you [...]

Contrary to popular myth, there are no real SEO secrets; it all boils down to content and links. But this tends to put e-commerce sites at a disadvantage. The two major SEO challenges facing e-commerce sites are lack of substantial content, and incoming links.
It is good to note quality “consumer-generated” content is a major key [...]

Creating fresh search engine optimized content on a regular basis is one of the tried and true methods of establishing a successful online presence. Update your content consistently over a long period of time to build trust with the search engines by displaying your commitment to creating a useful website.
However, it can be difficult to [...]