3 Reasons to Use SEO in Real Estate Marketing

As a growing number of consumers use the internet to influence their purchasing decisions, the importance of SEO has become apparent. Companies wishing to grab a piece of this online market are using SEO techniques to help their website stand apart from the crowd. Most recently, those in real estate marketing have seen the value of search engine optimization, and they have used this strategy to increase their customer base and boost their overall profits. Here are 3 reasons you should consider using SEO if you are a real estate marketer.

1. Over Half of All Realtors Have Websites- According to Realtor.org, over half of all realtors currently have a website. With the market shifting online at an alarming rate, this number is always growing. This means the internet is overloaded with websites of realtors. In order to gain a competitive edge over other realtors, you should consider optimizing your website for relevant keywords. By doing this, you will be more likely to generate traffic from relevant search queries. If you don’t optimize your site, you risk being lost in the crowd of real estate websites, and that means the loss of potential clients.
2. Customers Use the Internet to Buy Homes- Recent studies indicate almost 75% of home buyers use the internet during the purchase process. Databases of available homes with detailed photographs have eliminated the need for spending months driving to houses. Customers now use the internet to narrow the field of homes they are interested in. in short, the internet has become the first salesperson the customer interacts with. Since most customers are going online to browse homes, you should optimize your site to grab their attention. Because most internet sessions start with a search, using SEO can drive targeted traffic to your real estate website.
3. Local Keywords Have Less Competition- In my first post on SEO Noobs, I discussed the benefits of localizing keywords. Real estate marketing presents the perfect opportunity for taking advantage of local keywords. Customers typically have a preferred city or neighborhood they would like to move to. Therefore, they include this geographic area in their search for available homes. If you optimize your listings according to their location, you will be more likely to appear higher in the SERPs. Local keywords have fewer competitors, so they tend to rise to the top easier.