3 Killer SEO Myths in Article Marketing
By Josh Spaulding · Print This Article
I am proud to offer this guest post from Josh Spaulding. If you’re interested in learning how he dominates every niche he touches through article marketing, check out his very popular article marketing ebook or visit his Internet Marketing blog. - Terry
For the past few years I’ve watched as hundreds, possibly thousands, of people try their hand at article marketing only to fall flat on their face with little to no success! Why does this happen? Most people are worrying about the wrong things!
Hopefully this article will help give you a better understanding of the SEO aspects of article marketing by expelling the most common myths, which cause people to fail.
Myth #1 - You have to get your articles on as many article directories as you possibly can! These days, the major search engines (SE’s) give authority to sites that are linked to from other sites with authority. There are very few article directories with enough authority to get your article(s) indexed, let alone to send authority through your links to your site! Get your articles on quality sites and you’ll see results. Get your articles on sites with no authority and you’ll be wasting your time!
Myth #2 - Maintaining a certain “keyword density” will help the ranking of your articles. This was true in the past, but technology keeps improving. The more advanced the SE’s get, the more important quality, natural content will be! The major SE’s are now using Latent Semantic Indexing (LSI) technology, which associates related keywords with their counterparts and detects content that is non “natural.” In other words, worrying about any set keyword density will not help you and could actually hurt the ranking of your articles!
Myth #3 - The main benefit to Article Marketing is the links you obtain - In most cases the links you obtain through the resource box of your articles receive very little weight in the search engines. The main benefit to article marketing is getting targeted readers and/or leads, who are interested enough in your article to view your website. A close second would be the SE traffic that your article receives from the article directories getting your articles ranked in the SE’s.
There are admittedly a few more things one should look at when running a successful article marketing campaign, but by avoiding these 3 myths you will be in the top 10% of all article marketers!
Great tips Josh. It actually makes life easier as an article marketer. It’s what I am now trying to do myself. Just submit good, useful content, written in a “natural style”, and only submit to a handful of the top directories. Pretty straightforward.
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I very much agree that search engines are no longer the same like let say 2-3 years ago.
I find your tips very useful and they actually make sense.
Keep the good work.
all best,
z
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Great tips there Josh and it actually makes sense to just submit to the top 30 or so article directories.
Also, looks in the next few years that SE’s will become increasingly ‘intelligent’ and be able to understand much related content to what has been written.
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Seo can get very confusing for begginers I think that as long as you try to get real good links by writing good content and being involved in you niche community you will be fine but tell that to SEO guys
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I’ll step in here for Josh and thank everyone for the comments.
@thegeekboys: You’re right about the confusing. From the way “experts” disagree on so many things it sounds like the rest of us aren’t the only ones confused. lol
One solution of course might be taking a look at joining NaSEOMo!
Good ideas on the post. Specially the first one! Sending articles to all directories can be an enormous waste of time - Even with automated software, because they are slow and you could be sending ALL your articles to good directories.
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If submitting articles to article directories is for the purpose of boosting site traffic, that may not be the best strategy. The setback is that people are copying articles from article directories and there are those who might have forgotten, intentionally or unintentionally, retaining the link to your site. Based on my experience, 90% of my site traffic is provided by Google. Not even Digg, Reddit, Stumble, Forum signatures can beat that.
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Good points. I do article marketing and it’s for a lot of different reasons but more and more I’m finding your points to be true. I mostly focus on the big article directories now and more and more I’m looking for direct traffic rather than just the SEO benefit.
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I have to disagree with your comment on articles.
I use articles for 1 reason. Links.
No, they’re not the best quality links and don’t count for much, but I think any link building campaign should be about diversity. And articles are just one “type” of link your can self generate. Being able to produce a high volume of low quality links that use your desired anchor text will help.
At the end of the day, a link is a link. If its dofollow, I’ll get it no matter what. Of course, we always want the high PR related keyword anchored links, but the “perfect” links are harder to get, so mix it up with volume.
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