Posts from — July 2008

Excuse me a minute while I go off the beaten path a bit, but I’d like to talk a little about real estate marketing. The topic came up the other day in a conversation with a colleague, and some interesting points were raised. Most notably, real estate marketing has never been more important than it [...]

The first asset for attracting readers is the title of your blog post. A good title pays off with better click-through-rates, and of course, traffic. Reading Rand Fishkin’s post on running your blog post title on keyword research first before publishing, I’ve thought of additional ways for optimization. While it is a good idea to do keyword [...]

During the 2007 SEM Conference in the Philippines, Aaron Wall was asked about how to market online a new local real estate business. This question provides a clue to the fact a lot of real estate business owners are turning to Internet Marketing for help selling.
It’s no surprise since online marketing can really cut your cost while doubling [...]

Buzz marketing has become a household term in this day and age. How long has it been since you haven’t noticed that eye-catching cause-oriented banner ad in some blog? In fact, Internet marketers have tapped different social networks, depending on their audience demographics to activate buzz marketing. But apart from branding benefits, buzz marketing showers you [...]

Linking is one of the most important facets of search engine optimization. As you are probably aware, having high quality inbound links to your site can help you increase your page rank and climb the search results. In this current age of blogging, you can’t just expect to receive inbound links without occasionally giving love [...]

In the SEO world where competition continues to increase, it’s a boon when you know your top competitor’s formula for success. Of course there are no SEO secrets but content and links, but nothing is sweeter than finding out who links to your most powerful competitor!
You could be creating good content and building links for [...]

For companies looking to increase their online presence, article submission has become a popular way to climb up the SERPs. Article directories are filled with millions of articles on every topic imaginable. Online marketers can use these directories to their advantage by publishing relevant content on these sites consistently. Inbound links and high rankings are [...]

So you have an outstanding website, perfectly designed to your taste. You can’t be any happier when you finally see your business go online.
But that’s just the beginning of the story . . .
Online properties (websites in layman’s term) can be non-profitable entities if they cannot be found by search engines. To maximize your ROI, [...]

As a growing number of consumers use the internet to influence their purchasing decisions, the importance of SEO has become apparent. Companies wishing to grab a piece of this online market are using SEO techniques to help their website stand apart from the crowd. Most recently, those in real estate marketing have seen the value [...]

Most website owners want good visibility on the number one search engine in the US (and most countries around the globe), a.k.a. Google. However, everyone knows it is particularly difficult to rank in Google’s search results due to the level of competition.
Good thing research has shown hitting the top five is just as good as [...]