Posts from — June 2008

Contrary to popular myth, there are no real SEO secrets; it all boils down to content and links. But this tends to put e-commerce sites at a disadvantage. The two major SEO challenges facing e-commerce sites are lack of substantial content, and incoming links.
It is good to note quality “consumer-generated” content is a major key [...]

Creating fresh search engine optimized content on a regular basis is one of the tried and true methods of establishing a successful online presence. Update your content consistently over a long period of time to build trust with the search engines by displaying your commitment to creating a useful website.
However, it can be difficult to [...]

They say the power of search stops once you land on the web page.
Nowadays, with a few waves of the CSS magic wand a website can be both functional and appealing to visitors, without forgetting any principles of SEO web design.
However, it’s still easy to forget the real purpose of our websites is usability and [...]

Most times, when a company meets with an SEO services provider they discuss keywords, copywriting, pay per click strategies, and web design techniques. One thing they often overlook is the importance of performing an ego search. Despite its arrogant connotation, ego searching is a necessary step for maintaining your online reputation.
What’s an Ego Search?
An [...]

Blogging has become the hottest search marketing strategy for businesses throughout the world. We all know the drill by now- optimize your blog, include relevant links and blog regularly. However, did you know contributing to another person’s blog can help you get more out of your own blog? It’s true. Guest blogging has truly become [...]

What makes an ad click? Or better yet, what makes you click an ad?
Here are three simple, easy ways to get you through your first attempt at optimizing your ad copy:
Include the Search Term Query or Keyword in Your Title
Relevance is always a priority for users. Unless they actually see the word they typed in [...]

Sometimes your get-up-and-go has got up and went, and you just don’t want to keep on blogging. It takes time for a blog to really catch on, and while you’re waiting it’s easy to lose the inspiration you had when it all began.
I know how it is, and here are a few tips to pull [...]

With all the SEO services advertised on the web, you could be among the many confused website owners asking, “Which of these SEO service providers can I trust?”
Before hiring the next “SEO guru” you find on the web, here are a few hints to help you detect if his SEO services are the real thing.
“My [...]

Keeping your site SEO means countless hours tweaking, changing, and updating the content. While Search Engine Optimization is important, it’s just as imperative to find alternative avenues for new readers. One way to accomplish this is to shift some of your SEO time into the Social Media Optimization realm.
What is the difference between SEO and [...]

By now, you are probably aware of the benefits blogging can bring you. In case you forgot, some of the benefits include: loyal reader base, frequent crawling by the search spiders, and new customers. As great as these are, many companies aren’t maximizing these benefits because they are making one or more of the following [...]