If you’re convinced that conducting business online is the way forward, then you need to go about setting up your presence through website development as effectively as possible. Creating an eCommerce website has a great deal in common with creating a website in general. It’s time to focus on these basics, as we start off.
The first question you will have to consider is what website type is most appropriate for you? Do you need to opt for a virtual storefront? Will this be a strictly informational content website? Are you considering the idea of combining the two? Your final structure might represent more of a marketplace.
It’s important to remember that your domain name is very representative of what you’re trying to achieve and it outlines your business objective. For already established offline brands, the domain name is usually the same as that of the enterprise. However, if you conduct all your business online, you can choose anything that you want. You just need to avoid anything that is already in existence and you can start off by doing a “search” online to see what is available.
After a name is determined, now you need to worry about how people will come across you. Search engine results pages are very important and if you register your site with these entities, your pages and embedded content will have a good chance of being ranked. As you populate content on your site, make sure that you use keywords that are specific to what you are selling, but are a bit less generic, also known as “long tail” keywords, for best effect. Always keep in mind that a top-notch online business consulting firm will be able to help you, if you need assistance with any of these details.
Who will host your website? Choose a web host that offers other services like website maintenance, easy-to-use templates and other perks. For the price, get as much space as you can for creating pages and information storage.
If you are selling products on your eCommerce site, this is already well covered and you will find ready-made processes. You will need to set up your virtual storefront. Put all your products here, so that customers can look through and decide what they want. You will need to ensure that people get to trust your operation and that they have enough information, so that they are converted from potential buyers into actual ones.
Customers are reluctant to buy on description alone. You are advised to use your own product images rather than relying on standard photographs purchased elsewhere. Remember to reformat your photographs so that they do not take too much time to load and will be available for everyone to see, even if they have a dial-up connection.
Storefronts not only need products, but also a way to “carry” your items around with you. That’s where shopping baskets and carts come into play.
Just as you would expect in a conventional store, you must itemise the various payment types available and make sure that they are trustworthy. There is all kinds of software and web-based help available to make all of this happen online for your up-and-coming eCommerce business.
Any online business consulting firm will say that you have just commenced your journey when you create the website, however. Once you get under-way, there are other features you can add to your website development as you need them to fashion a place where everyone will want to do business, and come back for more!